Homegrown Coffee Perfection
Coffee fuels South Africans —and not just any coffee at that. South Africans demand high-quality, organic, ethically-sourced Fair Trade coffee in particular. Reports confirm that our demand for premium coffee is steadily growing at an average of 4.4% per year.
If you, too, are a discerning coffee lover, you’re bound to fall for Zulu Brew from Assagay Coffee Farm. It’s homegrown coffee perfection.
Their ethically farmed and environmentally friendly 100% proudly South African coffee has spearheaded local coffee production while supporting their community for just on 30 years!
Oh What A Brewtiful Morning
Morning, noon or night, we all have a favourite time when we gently place our coffee beans into our coffee machines and wait with eager anticipation as the tantalising smell wafts through the air. Then with love and care pour the delightful liquid into our mugs, where we slowly sip our favourite brew.
One coffee farm, nestled among the hills of KwaZulu-Natal, creates world-class coffee that elevates this blissful experience tenfold. This is their story.
From The Hills of Kwazulu-Natal to the Worldwide Stage
As a boy, Rick James had dreams of being a farmer. After many years in the corporate world, he finally bought a small farm in the Assagay Valley with the idea of starting a poultry farm.
Nature had other plans. Rick came across neglected coffee bushes on his new farm, and that’s when his entire focus changed.
The farm was small at first, and beans were roasted in an old tumble dryer which Rick converted.
His beans were initially sold to two local businesses, delivered in homemade calico bags carefully crafted on a desk in the family’s home.
Thirty years later Rick has 30 000 coffee bushes producing 8 tons of roasted coffee every year.
Assagay coffee is world renowned and graded as speciality coffee by an American coffee trading company, yet Rick has never lost the true meaning behind farming. Protecting the environment, the source of his coffee and the people who make it all possible.
Ethical Coffee Production and Community Support
From seedlings to ready to roast beans, Rick’s entire farming process pays close attention to protecting the environment.
The farm only uses organic fertilisers and foliar sprays. Producing delicious boutique coffee ideal for your morning pick-me-up or a lovely dark roast to gift to a friend.
“We believe that quality coffee comes from sustainable and cooperative growers and harvesters” —Rick James, Owner Assagay Coffee Farm.
Fair-trade, All Women Team
Assagay coffee farms are on their way to being part of the Fair Trade program by providing jobs to hardworking women from surrounding areas.
The farm employs ten full-time staff, and numbers can grow during picking season.
The all-women team loving nurture Zulu Brew coffee from picking to placing delicate beans into handmade, silk-screened calico bags.
A unique touch dating back to the early days of the business, where Lesley’s sewing skills were put to use to keep costs low initially.
Today, the decision to not use plastic packaging has served the planet, and our people well.
Coffee and Friends, A Timeless Combination
There are few better ways to enjoy a catch up with friends than over a steaming cup of coffee. Assagay coffee farm offers four delightful roasts in their Zulu Brew range. Each roast is presented in lovely fabric bags covered with prints and patterns each with a uniquely African flare.
- The Dark Roast: roasted for the longest time to release delightfully aromatic flavours and oils. It is strong bodied, sharp yet delightfully smooth on the palate
- The Medium Roast: a gorgeous cinnamon coloured bean producing a delicate light flavour. Fantastic for your morning cuppa.
- The Select Roast: a combination of dark and medium roasts creates a delicate blend of flavours ideal for all-day
- The Espresso: a bold well–balanced full flavour. Ground finely for espresso machines, the perfect after dinner coffee.
Friends, family and loyal clients, coffee makes a great gift that is always well-received. Zulu Brew’s patriotic packaging add to the delight of receiving world-class coffee, for any occasion.