Breast Cancer Awareness Month
Breast Cancer Awareness Month (BCAM) takes place every year in October with the goal to increase awareness about breast cancer, promoting early detection, and raising funds for research. The month of October serves as a platform for education about the breast cancer, its symptoms, as well as prevention methods.
In October, we also honour those affected by breast cancer and we celebrate survivors.
The Origins Of Breast Cancer Awareness Month
BCAM began in 1985 and originally was a week-long initiative organised by the American Cancer Society and Imperial Chemical Industries. The BCAM campaign was heavily influenced by Betty Ford, the wife of former American President Gerald Ford, who openly discussed her own battle with breast cancer. Her openness about her battle resulted in elevating public awareness and media coverage of the disease.
Objectives Of Breast Cancer Awareness Month
During the month of October, various initiatives are organised for BCAM. The primary objectives of this month include:
- Raising Awareness: It is important to educate the public on the signs and symptoms of breast cancer.
- Promoting Early Detection: Encouraging regular mammograms and self-examinations.
- Funding Research: Supporting initiatives that lead to advancements in treatment and prevention.
In addition to the various initiatives, many people will be wearing a pink ribbon as well, highlighting the importance of the month.
The Pink Ribbon
The pink ribbon has evolved into a symbol of breast cancer awareness across the world. It represents solidarity, hope, and support for those affected by breast cancer.
The concept of the pink ribbon began in the early 1990s with Charlotte Haley. Charlotte created peach ribbons to raise awareness about inadequate funding for cancer research. She distributed these ribbons along with a message urging legislative action on cancer prevention funding.
In 1991, the Susan G. Komen Foundation adopted the pink ribbon during its New York City Race for the Cure, distributing pink ribbons to participants. This marked a significant shift in color and branding for breast cancer awareness.
The adoption of the pink ribbon as a symbol for breast cancer awareness month in the US happened in 1992. Self magazine in partnership with Estée Lauder launched a campaign featuring the pink ribbon. As part of their campaign, they distributed over a million ribbons at cosmetics counters across the US, linking the colour pink directly to breast cancer awareness for the first time.
Nowadays, wearing a pink ribbon signifies not just awareness but also a collective commitment to fighting breast cancer and supporting those affected by it.
How Can We Contribute?
We are all aware of the significance of the month of October, and are exposed to various initiatives during the month. But what else can we do, as individuals?
There are several ways you can contribute to the cause and make a difference in your community:
- Donate to Charities
- Participate in Fundraising Events
- Volunteer
- Launch a Donation Drive
- Share Information
- Host Educational Workshops
- Get Screened Yourself
- Encourage others to get screened
- Promote A Healthy Lifestyle to the people around you
- Wear Pink in October
- Support those around you that have been affected by breast cancer
Go Beyond October
BCAM is more than just a series of events during the month. It is a call to action for individuals to educate themselves, support one another, and advocate for continued research. In addition, make sure to get screened yourself and perform regular examinations.
Together, we can make a difference towards reducing the impact of breast cancer in our communities. Support those around you that have been affected by the disease by offering a helping hand, listening and just being there for them.
Let us carry this momentum beyond October and commit to ongoing awareness and support throughout the year.
